Harley F-150

Harley-Davidson F-150 PickUp

Exclusively at Ewald Venus Ford

CHICAGO - February 7, 2019 - Executives with Harley-Davidson Motor Company (NYSE: HOG) and Tuscany Motor Co., a Fox Factory Holding Corp. (NASDAQ: FOXF) ("FOX") subsidiary, today introduced the 2019 Harley-Davidson F-150 pickup truck at the Chicago Auto Show. A concept of the Harley-Davidson branded truck was displayed at the Harley-Davidson 115-year Anniversary celebration in Milwaukee. Strong reaction to the truck led to the collaboration for an all-new Harley-Davidson F-150. The public can see this exciting new vehicle, which is displayed in Ford Motor Company's exhibit, from February 9-18.

"Motorcycle enthusiasts can once again enjoy dramatic Harley-Davidson design cues in the number one selling vehicle in America, the Ford F-150," said Brad Richards, Vice President of Styling & Design for Harley-Davidson Motor Company. The strong reaction by the public to the concept truck at our anniversary event encouraged us to move the 2019 Harley-Davidson edition Ford F-150 into production. We look forward to fulfilling the dreams of fans who overwhelmingly asked for this special truck."

Approximately 70,000 trucks were sold under the highly successful program from 2000 to 2012. Harley-Davidson and Tuscany Motor Co. have collaborated on the build of the all-new custom 2019 Ford F-150 pickup truck. Tuscany is a Ford Motor Company specialty vehicle manufacturer in the personal-use segment.

The 2019 Harley-Davidson F-150 includes over 70 proprietary parts that make the truck stylish, comfortable and unmistakably Harley-Davidson. Styling was inspired by the famous Harley-Davidson Fat Boy® and CVO® models.

"Harley-Davidson is one of the most iconic brands in the world," said Jeff Burttschell, Vice President, Tuscany Motor Co. "Working closely with Brad, we created a truck which will allow anyone to drive a world-class vehicle that honors the rich heritage of Harley-Davidson. Built to be recognized from a distance as a Harley-Davidson F-150, we believe it will be an instant classic."

Harley-Davidson fans will appreciate the motorcycle inspired components and proprietary parts that add to the aggressive look of the truck include:

  • Harley-Davidson branded Fat Boy style 22-inch milled aluminum wheels
  • Custom tuned exhaust with Harley-Davidson exclusive solid billet aluminum tips with orange accents
  • Suspension lift exclusively engineered for Harley-Davidson
  • Harley-Davidson exclusive tuned FOX performance shocks
  • Power deploying lighted running boards with powder-coated rock guard trim
  • Full replacement functional ram-air hood
  • Painted custom fender flares
  • Full replacement painted grille assembly with orange accents
  • Painted fender vents with Bar & Shield badging
  • Painted custom front bumper cover with skid plates
  • LED light bar integrated into front bumper cover
  • Harley-Davidson tailgate appliqué
  • Locking ABS tonneau cover with embossed Harley-Davidson bar & shield logo
  • Carpet liner inside truck bed with Harley-Davidson logo
  • Custom leather seat covers with orange diamond pattern embroidery and Harley-Davidson badging
  • Accent color door panels, dash, & steering wheel trim
  • Stainless Steel Harley-Davidson gauges
  • Billet Harley-Davidson racing pedals
  • Harley-Davidson floor mats
  • Harley-Davidson door entry sills
  • Distinctive Harley-Davidson bar and shield badging
  • Official numbered Harley-Davidson center console badge

Under the arrangement, Tuscany will provide the F-150 and manufacture the interior and exterior components under Harley Davidson's direction. The all-new 2019 Harley-Davidson F-150 is on sale now at select authorized Ford dealerships Worldwide.

About Harley-Davidson Motor Company (NYSE: HOG)

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.

HARLEY-DAVIDSON, HARLEY, FAT BOY, and the Bar & Shield logo are among the trademarks owned by H-D U.S.A., LLC. The Harley-Davidson trademarks as used on the trucks by Tuscany Motor Company are reproduced under license.

About Tuscany

Tuscany Motor Co. since 1988 is the leading provider of specialty trucks. Tuscany is the designer and manufacture of the Shelby F-150, Shelby F-150 Super Snake, FTX, BLACK OPS and TONKA brands on the F-150 and F-250.

About Fox Factory Holding Corp. (NASDAQ: FOXF)

Headquartered in Scotts Valley, CA, Fox Factory Holding Corp. (the "Company") designs and manufactures performance-defining ride dynamics products primarily for bicycles, on-road and off-road vehicles and trucks, side-by-side vehicles, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles. The Company is a direct supplier to leading power vehicle original manufacturers ("OEMs"). Additionally, the Company supplies top bicycle OEMs and their contract manufacturers and provides aftermarket products to retailers and distributors.

FOX and Fox Factory are registered trademarks of Fox Factory, Inc. NASDAQ Global Select Market is a registered trademark of the NASDAQ OMX Group, Inc. All rights reserved.


Frequently Asked Questions

1. What is the Harley-Davidson F-150?

The 2019 Harley-Davidson branded F-150 pick-up truck was created to give motorcycle enthusiasts the opportunity to once again enjoy classic Harley-Davidson design cues in the top selling vehicle in America, the Ford F-150. The truck reflects the same passion for freedom, power and American values that is poured into every Harley-Davidson product. Under the arrangement, Tuscany will provide the F-150 and manufacture the interior and exterior components under Harley Davidson's direction.

2. What aspects of the trucks are inspired by Harley-Davidson?

The new truck takes cues from current Fat Boy® and CVO® models:

  • Harley-Davidson branded Fat Boy style 22" milled aluminum wheels
  • Custom tuned exhaust with Harley-Davidson exclusive solid billet aluminum tips with orange accents
  • Suspension lift exclusively engineered for Harley-Davison
  • Harley-Davidson exclusive tuned FOX performance shocks
  • Power deploying lighted running boards with powder-coated rock guard trim
  • Full replacement functional ram-air hood
  • Painted custom fender flares
  • Full replacement painted grille assembly with orange accents
  • Painted fender vents with Bar & Shield badging
  • Painted custom front bumper cover with skid plates
  • LED light bar integrated into front bumper cover
  • Harley-Davidson tailgate appliqué
  • Locking ABS tonneau cover with embossed Harley-Davidson bar & shield logo
  • Carpet liner inside truck bed with Harley-Davidson logo
  • Custom leather seat covers with orange diamond pattern embroidery and Harley-Davidson badging
  • Accent color door panels, dash, & steering wheel trim
  • Stainless Steel Harley-Davidson gauges
  • Billet Harley-Davidson racing pedals
  • Harley-Davidson floor mats and door entry sills
  • Distinctive Harley-Davidson bar and shield badging
  • Official numbered Harley-Davidson center console badge

3. How is this truck different from other specialty vehicles?

The 2019 Harley-Davidson F-150 offers more than just the Harley-Davidson name and logo. With support from Harley-Davidson, Tuscany has spent extensive time designing, engineering and manufacturing over 70 exclusive parts for the all-new truck. The Harley-Davidson trademarks as used on the trucks by Tuscany Motor Company are reproduced under license.

4. What does Tuscany offer as the official manufacturer for the truck?

Since 1988, Tuscany Motor Co. has been the leading provider of specialty light duty trucks. The company is the designer and manufacturer of the Shelby F-150 and Shelby Super Snake F-150, FTX, BLACK OPS and TONKA brands on the F-150 and F-250 platforms. Tuscany is a Ford Motor Company Specialty Vehicle Manufacturer and an active participant in Ford's QVM program.

5. How many Harley-Davidson branded trucks will be built?

Because of the manufacturing complexities of this new truck Tuscany Motor Company expects demand to far exceed production capabilities. For the 2019 model year, we are estimating 1,000+ trucks will be produced.

6. Is there a distinctive H-D sound from the exhaust?

Yes, this stainless-steel exhaust system was custom-tuned to include characteristics of a Harley-Davidson motorcycle. This exhaust system also increases horsepower by opening the airflow.

7. What are the colors offered?

The truck is offered in 3 color combinations: Grey, Black, and White Platinum. They are available with either dark exterior finishes or bright exterior finishes.

8. Which F-150 platform is the H-D package built upon?

All H-D™ trucks are built on the 2019 F-150 SuperCrew® Lariat in either 4x2 or 4x4. They come standard with 5.0L V8 engines; the 3.5L V6 EcoBoost® is optional.

9. What is the cost of the Harley-Davidson F-150?

The MSRP starts at $84,995 for a 4X2 truck equipped with the 5.0L V8 with the 501a package. The Chicago Auto Show display truck is equipped with four-wheel drive, 502a package, 5.0L V8, and is fully loaded with a technology package; it has a MSRP of $97,700.

10. Are there other H-D custom truck models available?

Harley-Davidson and Tuscany have worked very hard to first launch the Ford F-150 custom truck. Currently, it is the only model available.

11. Are the Trucks for sale?

Yes, the All-New 2019 Harley-Davidson F-150 is now on sale at select authorized Ford dealerships worldwide. A truck can be reserved at www.HarleyTruck.com.

Contact

Ewald's Venus Ford LLC

2727 E. Layton Ave.
Directions Cudahy, WI 53110

  • Sales: (414) 481-8500
  • Service: (414) 481-8500
  • Parts: (414) 481-8500

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  • Saturday 9:00 AM - 5:00 PM
  • Sunday Closed
  1. Ewald's Venus Ford LLC

    2727 E. Layton Ave.
    Cudahy, WI 53110

    • Sales: (414) 481-8500
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